What to Look For in a Property Management Company as SFR Investor

Helping to manage a homeowners association can be a lot of work, even in a limited capacity. If you are an SFR investor and manager of a property portfolio then you’re very likely to deal with homeowners associations (HOAs). However, layering additional HOA operational tasks with your existing duties may turn extremely cumbersome, complicated, and outside the scope of your experience or ability.

Here’s why you might want to consider working with an HOA property management company. But how to choose one?

In this article, we explore the options.

Types of HOAs

HOAs can be either self-managed or managed by a property company, for an SFR investor that means that if you want to have an active voice in the decision-making you need to keep close relations with either the HOA board (made up of the community members) or keep regular contact with the property company.

Furthermore, understanding the specific bylaws and regulations of each type of HOA is crucial for SFR investors. Self-managed HOAs often have more personalized and flexible rules, reflecting the preferences of the community members, while property company-managed HOAs tend to have more standardized and professionally enforced guidelines.

Both types have their own set of advantages and challenges, making it essential to thoroughly evaluate which type aligns best with your investment strategy and management style.

There are roughly 281,000 property management companies within the United States. While not all companies specifically handle HOAs, thousands of companies do specialize in HOA property management.

Here are some of the qualities to look for when considering a property management company to help manage your community’s homeowners association.

Self-Managed vs. Property Management Company

It may seem obvious, but it is important to note that you do have a choice in terms of how your homeowners association is managed. Many HOAs decide not to go with a management company because it burdens community owners with an additional expense and instead electing to self-manage the day-to-day operations itself.

Conversely, some organizations choose to hire an outside third-party, an HOA property management firm, to delegate and take care of ongoing needs it may have. It’s important to note that a management company doesn’t govern the HOA. That is left to the board of directors, owners, and governing charters (such as the bylaws and CC&Rs). However, it performs various tasks based on the contractual agreement ranging from bookkeeping to vendor and maintenance order management.

If you do decide to switch to a management company, it doesn’t have to be permanent. There are usually provisions on how to terminate a relationship with a management company, or you could even wait until your agreement matures, electing not to renew it.

Before you begin a relationship with an HOA property management company, make sure to note any applicable initiation fees for them to take over the day-to-day operations, ongoing fees that may be incurred monthly or annually for services rendered, and exit fees should you decide to switch firms or even revert back to being a self-managed organization. Here is how to better understand all HOA fees.

Considerations For Evaluating HOA Property Management Companies

Just like you would research a product before making a large purchase, there are things you should evaluate when you begin the search for a new HOA property manager.

Do Their References Check Out?

Much like interviewing a new employee, you want to do your due diligence before contracting with a new management company that may end up not being the right fit or having your association’s best interests at heart. Part of your selection process should involve asking for and reviewing a management company’s references.

When reviewing references, consider reaching out to past or present clients to gauge their satisfaction level with the management firm. Understand what these clients feel the firm does well and what they could improve on.

You want to partner with a reputable firm, so stringently research to see if there have been any past litigation or action that the firm was involved in within the public record. Any company worth considering should also meet specific knowledge and skill requisites as they will have to work within written rules and regulations, laws, and procedures.

Will You Have a Dedicated Manager or Representative?

Being assigned a go-to manager or representative from the management company is crucial because it speaks to its customer service level. If any issues or concerns arise, you want to reach out to a dedicated person who already understands your organization and relationship.

Furthermore, you may want to consider how any particular representative’s personality or management style aligns with your association’s goals. Do you want someone more hands-on (ex. frequent updates on processes and tasks), or do you want them to take a more relaxed and passive approach (ex. trust they are getting it done and only burden you with need-to-know information).

Either model, make sure to find a company that will pick up a phone or answers an email promptly. If they cannot respond immediately or it takes them more than 24-hours to answer an inquiry, their reliability may be in question. Customer service is always key, and you want to partner with a company that will get you the answers you need promptly and professionally.

What Preferred Contractors Does the HOA Management Company Partner With?

Many management companies have extensive tenure in the industry, meaning they have had the opportunity to establish key relationships with vendors they know and trust. One reason to hire an HOA management company is to trust they know the right people to get the job done.

But you shouldn’t just take the company’s word for it. It’s essential to inquire about what contractors they prefer to work with for specific issues such as plumbing, cleaning, or even HVAC repair. Are they partnering with locally-owned businesses or franchises with much larger market footprints?

Furthermore, while they may have vetted local, reputable tradespeople, this doesn’t necessarily translate to tangible value for your organization. For example, some vendors may have a higher rate or even add extra fees for trip charges and diagnostics than equally reputable and competent competitors at lower price points. You have to walk a fine line when vetting contractors because, as the saying goes, you get what you pay for.

Does the Company Tend to Be Reactive or Proactive?

There are many benefits to using an HOA property management company, but one of the biggest is delegating maintenance related tasks. It takes a lot of time and effort to order, coordinate, and follow-up with maintenance requests, especially if you live in an older community with more deferred and ongoing maintenance or a broader community where you advocate for hundreds of unit owners.

But even good management companies may not always be proactive about addressing work orders. They may fix the immediate issue, but they may not forecast future maintenance problems or needs. This approach can sometimes work out to be budget-friendly for cost-focused organizations, but a lot of the time, addressing future needs in the present can save time, money, and future headaches.

It may be in your association’s best interest to partner with a property manager that is more proactive at seeking out and remedying potential problems in addition to any existing ones.

Suppose you need help reviewing the candidacy of potential HOA property managers. In that case, InspectHOA might be a great first step to figuring out your HOA’s budget and needs before you jump into a new management contract.