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SUCCESS STORY
What Would A Perfect Closing Process Look Like?
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About Emerald National Title
Emerald National Title is a full-service title agency committed to delivering smooth, secure, and efficient real estate closings across Florida. With decades of combined experience, the team offers title insurance, escrow services, and closing solutions tailored to real estate agents, lenders, buyers, and sellers.
Emerald National Title blends hands-on customer service with modern tools to eliminate delays, reduce risk, and ensure a seamless closing experience—no matter the complexity of the transaction.
“All workflows are on schedule, regardless of how complex. Our vendors are delivering best-in-class technology solutions that create a frictionless experience for all involved. In the end, the closing process is easy, on time, and stress-free for our customers.”
Melissa Daniels
CEO, Emerald National Title
As part of achieving that, Melissa shared the importance of investing and upgrading her tech infrastructure further to accommodate the fast-paced digital needs of her customers better.
To create a personalized experience for each of her customers, she needed the ability to meet her customer’s closing preferences while simultaneously increasing communication and transparency.
How to Set Up & Scale a Successful Title Business?
Earlier this year, Melissa decided to open her family-owned business in Texas, close to home. Driven by her goal to build a company grounded in tradition and family values, she emphasized the importance of personalized customer experiences.
To support those goals, Melissa and the team at Emerald National Title knew the significance of technology to their growth strategy. The company’s CTO was tasked with the discovery and integration of technology that established Emerald National Title as a nimble and flexible business. The company contributes their rapid go to market on their investment in solutions that require low infrastructure investment, are quick to deploy, and are intuitive for the end users.
How Does Technology Help Title and Escrow Teams?
As Melissa shared, the technology of the Emerald National Title team helps them better visualize their customer experience roadmap; it guides the team as they scale the business and fine-tune the relationship with customers.
When Melissa talks to realtors, they want to know how she and her team can help them gain customers and maintain existing relationships. She is quick to respond that the right technology integration creates a seamless experience for their customers.
When handoffs and communication between teams are smooth and organized, the closing process can be the least stressful part of buying a new home. Realtors spend less time on manual tasks and can be more proactive in communicating updates or removing closing roadblocks.
How Do Rexera’s Services Help Create Personalized Customer Relationships?
Melissa is a long-time client of Rexera. Before starting her own business, Melissa used our service in her past three companies.
“It’s a ‘feel the deal’ for me. Anyone who can consistently deliver and is willing to treat my customers like their family is someone I want on my side. After reviewing other vendors, I keep coming back to Rexera as the vendor I trust most with my customers .”
Melissa Daniels
CEO, Emerald National Title
Why does Melissa value Rexera so much? It’s simple:
- Convenience and ease of use of our portal
- Responsiveness of our team and quick resolutions
- Care with which the team handles the work
The added value in working with Rexera for Melissa stems from our willingness to go above and beyond to get the necessary information to close a deal on time.
“Why does a closing have to feel like a transaction? At Emerald National Title, our vision is to create a customized experience with a dedicated closing officer. So when a closing goes sideways, and you have a partner like Rexera that sends someone to the HOA office in person to help resolve the issue, that is a partner that understands that buying a home is personal, not a transaction. That is an example of Rexera going above and beyond that directly supports the vision for my business.”
Melissa Daniels
CEO, Emerald National Title
Is There Added Value in Fronting HOA Fees?
Speaking of adding value to services, Melissa shares that it makes a huge difference when Rexera fronts the HOA fees.
“Why does a closing have to feel like a transaction? At Emerald National Title, our vision is to create a customized experience with a dedicated closing officer. So when a closing goes sideways, and you have a partner like Rexera that sends someone to the HOA office in person to help resolve the issue, that is a partner that understands that buying a home is personal, not a transaction. That is an example of Rexera going above and beyond that directly supports the vision for my business.”
Melissa Daniels
CEO, Emerald National Title
For Melissa, it’s not good customer service to ask the client to pay those fees upfront, and in her 30 years at the job, she’s never done it. She prefers to handle them herself and deduct them at closure.
That’s why Rexera fronting the fees not only helps her keep delivering impeccable service but also not putting pressure on Emerald National Title’s accounting.
Is It Worth Outsourcing HOA Documents Collection?
Melissa shares that relying on a partner who is able to cut on a cumbersome and multi-step job is an undeniable advantage. It saves her time that she can relocate to focusing on her customers, ensuring they are happy with her services.
Ultimately, scaling Emerald National Title business requires Melissa and her team to be fully engaged with the needs of their clients. And Rexera takes care of the documents.
At the end of the day, she’s grateful for taking the time to listen to Rexera’s proposition and grow together with us. And we’re grateful for her kind words and continued partnership.
Melissa Daniels
CEO, Emerald National Title
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- Customer Support: (415) 236-2577
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